Flights are booked. Bags are packed. Self-tanner applied. These days, when heading off on a vacation, our pre-travel checklist has a new addition. Part of our itinerary planning now involves opening up Google and typing in “instagram hotspots” in (city name here). While travel guides may feature must-visit museums, landmarks and restaurants, we’re equally as […]
Read More →Marketing Beef Jerky: From a Commodity to a Branded Snack Food
There is no denying the power of great marketing. Many brands have successfully reinvented themselves through strategic branding, creating revitalized campaigns to suit their new goals and target market. The rise of beef jerky, however, is unlike most product revivals we’ve witnessed over the years. As jerky is not a part of our diet, it […]
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